Gray circular logo with the text 'BREAD & BUTTER' arranged in a circle.

Bread & Butter Café

Social Media Strategy & Content

Overview

Bread & Butter is a much-loved café in Truro, known for its inviting atmosphere and beautifully crafted food. While the café had a strong local following, they wanted their social media presence to truly reflect the quality of their brand, capture attention online, and convert engagement into footfall.

A person holding a plate with a stack of four golden brown pancakes topped with sliced bananas, chocolate chips, and caramel drizzle. There is whipped cream on the side of the plate and another similar stack in the background.

Challenge

The brief was clear: create a compelling social media strategy that would showcase the café in its best light while driving real, measurable results.

Our Approach

Jamfirst Marketing developed a bold new social media strategy designed to stand out in a crowded digital space. We refreshed Bread & Butter’s creative direction, introducing new content ideas that highlighted the café’s personality, products, and experience.

Our approach focused on:

✔️ Eye-catching visuals that reflected the café’s aesthetic

✔️ Engaging storytelling to build connection with their audience

✔️ Strategic content planning to encourage interaction and conversion

Rather than simply elevating their existing presence, we reimagined it—bringing fresh energy, clarity, and consistency to their social channels.

Results

Within just one month, the impact was clear. Bread & Butter’s social media presence felt revitalised, with stronger engagement and increased attention from both new and existing customers. The refreshed strategy helped position the café as a standout destination in Truro, both online and offline.

The Outcome

This collaboration demonstrates the power of thoughtful strategy paired with creative storytelling. Bread & Butter now has a social media presence that truly reflects who they are—and supports their continued growth.

Here’s to ongoing success, strong partnerships, and standout storytelling.

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“Jamfirst, and especially Jamilah, have been invaluable.

We’ve only been working together for a few months, but in that short time we’ve already seen a noticeable lift in engagement and, just as importantly, a big step up in the quality and consistency of our content.

I wouldn’t hesitate to recommend Jamfirst to any business owner looking for clarity, direction and results.”

— Owner, Bread & Butter

Let’s Talk About Your Growth Goals

Tell us how we can help, and we will reach out promptly to discuss your goals and budget

EMAIL: hello@jamfirst.agency

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