Collecton Great House

Revitalising a Historic Brand for Modern Growth

Overview

Colleton Great House — a luxury countryside retreat — partnered with JamFirst Marketing to revitalise its brand and digital presence. While the property had a strong reputation, its marketing activity had become inconsistent, with neglected social media channels and limited engagement from past guests.

A large swimming pool surrounded by blue lounge chairs in a yard with green grass and large trees, with a two-story yellow house with white trim in the background under a partly cloudy sky.

Challenge

The business needed a complete refresh and a structured strategy to strengthen visibility, re-engage existing customers, and attract new bookings. Without clear digital direction or active campaigns, growth opportunities were being missed.

Our Approach

JamFirst Marketing delivered a full brand and marketing overhaul, including:

✔️Revamping the brand identity to better reflect its premium offering.

✔️ Rebuilding and reactivating social media channels.

✔️ Launching targeted email campaigns to drive repeat visits.

✔️ Implementing paid advertising campaigns to reach new audiences.

Results

Within the first month, Colleton Great House achieved a 23x return on ad spend (ROAS), with results continuing to grow month-on-month. The refreshed approach also delivered:

Strong increases in engagement and reach across social media. Successful re-engagement of past guests through email marketing. A clear, data-led structure for ongoing marketing success.

With JamFirst Marketing’s strategy in place, Colleton Great House now benefits from a revitalised brand, consistent digital presence, and a marketing framework delivering exceptional ROI and sustainable long- term growth.