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Just Cornish

Building a Brand from the Ground Up

Overview

Just Cornish partnered with JamFirst Marketing to design and launch a completely new brand. Entering the Cornish food and lifestyle market, they needed everything — from branding and digital setup to a launch strategy that would build awareness and drive sales fast.

Person wearing blue gloves folding raw pie or pastry dough on a metal surface.

Challenge

As a brand-new business, Just Cornish required a full marketing foundation. The goal was to create a strong identity, establish an online presence, and generate immediate results from launch.

Our Approach

JamFirst Marketing delivered an end-to-end brand launch, including:

✔️ Creating the brand identity, visuals, and messaging.

✔️ Designing and building a new website.

✔️ Setting up and managing social media channels.

✔️Building an email database and regular newsletters.

✔️Running paid advertising campaigns to drive awareness and sales.

Results

Within the first month, paid ads achieved a 50% return on ad spend (ROAS) and strong early traction across digital channels. The brand saw:

With JamFirst Marketing’s full-service launch strategy, Just Cornish quickly established itself as a strong new brand, achieving immediate results and setting up for long-term success.